Privacy Policy

Privacy Policy

This website (“Website”) is operated by Big Bad Wolf Books Sdn. Bhd. (“Big Bad Wolf”), a Malaysia private company. Big Bad Wolf understands that making orders online involves a great deal of trust on your part. We take this trust very seriously and make it a high priority to ensure the security and confidentiality of the personal information you provide to us. This Privacy Policy applies to data collected from the Website.

By accessing the Website or by using our services to purchase our products or making orders online via the Website or by interacting with us either at our online events or otherwise or by supplying the information on the Website or when registering on the Website, you are deemed to have read and agreed to all the terms of this Privacy Policy.

If you do not agree to any of the terms of this Privacy Policy, please discontinue your access and do not supply any information via the Website.

The terms “we”, “us”, “our”, “Big Bad Wolf” refer to Big Bad Wolf Books Sdn. Bhd. as well as its subsidiaries and affiliates. A Big Bad Wolf corporate affiliate shall mean any entity (whether a person, corporation, partnership or otherwise) that directly or indirectly, controls, are controlled by, or are under common control with Big Bad Wolf. "Big Bad Wolf Companies" shall mean collective reference to Big Bad Wolf, its subsidiaries and its corporate affiliates. The term “you” refers to the customer visiting the Website and/or order through us via the Website or through our customer service agents.

In the event of any conflict or inconsistency between the English and other language versions of this Privacy Policy, the English version shall prevail.

 

What information are we collecting from you?

In general, we receive and store any information you enter or provide on the Website or supply to us in any other way. This includes information that can identify you ("personal information or Personal Data"), including without limitation your first and last name, date of birth, identity card/Passport details, telephone number, postal and email addresses, fax number and if you make a reservation or order products from us through the Website, we will request that you to provide additional personal information in order for us to process payment and delivery, including financial information such as credit card information and billing information (e.g. credit card number, cardholder name and expiration date). You can choose not to provide these information to us, but in general some information about you is required in order for you to register yourself as a member, purchase products or services, complete a user profile, participate in a survey, participate in competition, enjoy a promotion, ask us a question or initiate other transactions on the Website. The provision of your Personal Data is voluntary.

 

How are we using your information?

Generally, Big Bad Wolf collects, uses and discloses your personal information for the following purposes:

  1. Providing our products and services to you on the Website;
  2. communicating with you, including without limitation responding to your queries and requests and contacting you for customer service, if necessary;
  3. measuring interest in and improve our products, services and the Website;
  4. customizing your experience with the Website;
  5. managing the administrative and business operations of Big Bad Wolf and complying with internal policies and procedures;
  6. facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the Big Bad Wolf Companies;
  7. matching any personal information held which relates to you for any of the purposes listed herein;
  8. resolving complaints and handling requests and enquiries;
  9. preventing, detecting and investigating crime, responding to queries from enforcement agencies, and analyzing and managing commercial risks;
  10. monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
  11. organizing promotional events;
  12. legal purposes and enforcing our legal rights and remedies (including but not limited to obtaining legal advice and dispute resolution);
  13. conducting investigations relating to disputes, billing or fraud and preventing potentially prohibited or illegal activities;
  14. meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on Big Bad Wolf including the requests of law enforcement and regulatory officials, or orders of court (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations);
  15. enforcing our Terms of Use; and as otherwise described to you at the point of collection;
  16. facilitating daily operations of our products and services (including but not limited to managing your account, billing, customer service, customer verification, technical support, network maintenance and troubleshooting);
  17. processing of payment instructions, direct debit facilities and/or credit facilities requested by you;
  18. resolving disputes, collecting fees, or troubleshooting problems;
  19. generating internal reports (including but not limited to annual, operational and management reports);
  20. processing referral payments and commission fees to our external partners;
  21. administering fee adjustments, refunds and waivers; and/or
  22. any other purposes which are reasonably related to the above.

Furthermore, where permitted by law, Big Bad Wolf may also collect, use and disclose your personal information for the following “Big Bad Wolf Additional Purposes”:

  • analytics and tracking, including facilitating the sale of analytical data;
  • conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programs in relation to Big Bad Wolf's products, and to improve our service delivery and your customer experience at our touchpoints;
  • providing additional products and services and benefits to you, including special offers, promotions, loyalty and reward programs from Big Bad Wolf;
  • matching personal information with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services by Big Bad Wolf;
  • leads generation and management for marketing Big Bad Wolf's products and services;
  • administering contests, competitions and marketing campaigns, and personalizing your experience at Big Bad Wolf’s touchpoints;
  • rewarding you as part of any reward and recognition program you choose to join;
  • communicating to you, advertisements involving details of our products and services, special offers and rewards, either to our customers generally, or which we have identified may be of interest to you (including but not limited to upselling, cross selling);
  • organizing promotional events and corporate social responsibility projects; and/or
  • any other purposes which are reasonably related to the above.

In addition, where permitted by law, your personal information may be disclosed, for Big Bad Wolf Additional Purposes, to the vendors or other third-party service providers in connection with promotions and services offered by Big Bad Wolf. For more information, see below:

  1. Big Bad Wolf may also collect, use and disclose your personal information for the following “Preferred Partners’ Additional Purposes”:

(a) conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programs with our preferred partners;

(b) matching personal information with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of products and services (including promotions, loyalty and reward programs) by our preferred partners;

(c) leads generation and management for marketing the products and services offered by our preferred partners;

(d) administering contests, competitions and marketing campaigns in connection with the products and services offered by our preferred partners;

(e) sending you informational, recruitment and other notification messages communicated by our preferred partners;

(f) communicating to you, advertisements involving details of the products, services, special offers and rewards offered by our preferred partners, either to our customers generally, or which we or our preferred partners have identified may be of interest to you (including but not limited to upselling, cross selling); and

(g) any other purposes which are reasonably related to the above.

You agree and consent to us using and processing your Personal Data in the manner as identified in this Privacy Policy.

In addition, where permitted by law, your personal information may be disclosed, for Preferred Partners' Additional Purposes, to the vendors or other third-party service providers in connection with promotions and services offered by Big Bad Wolf’s preferred partners. For more information, see below.

In relation to particular products and services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use or disclose your personal information. If so, we will collect, use and disclose your personal information for these additional purposes as well, unless we have specifically notified you otherwise.

You have a choice to withdraw your consent for receiving marketing or promotional materials/communication. You may contact us using the contact details found at the bottom of this Privacy Policy.

Please be aware that once we receive confirmation that you wish to withdraw your consent for receiving marketing or promotional materials/communication, it may take up to 30 working days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials/communication during this period of time. Please note that even if you withdraw your consent for the receipt of marketing or promotional materials, we may still contact you for other purposes in relation to the products and services that you hold or have subscribed to with Big Bad Wolf.

All information that we collect from you is retained in the servers of the Big Bad Wolf Companies.

 

Email Communications

We want to make it easy for you to take advantage of related opportunities on the Website. One way to do this is by sending you email messages that contain information about your book-related interests. For example, if you have completed a search for a book on home designs on the Website and have saved your cart or otherwise not yet purchased your book, we may send you an email message reminding you about your saved item or about a home design. Similarly, if you receive an email from us about home design and demonstrate an interest in architecture by affirmatively clicking on a link about architecture in the email, you may receive an email about architectural books on offers or other information. We believe these email messages will provide you with useful information about book-related special offers available through the Website. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send.

 

With whom will we be sharing your information with?

Big Bad Wolf will take reasonable steps to protect your personal information against unauthorized disclosure. Subject to the provisions of any applicable law, your personal information may be disclosed for the purposes listed above (where applicable) to the following:

* Third-party vendors who provide services or functions on our behalf, including banks, credit card processing, business analytics, customer service, marketing, promotions, distribution of surveys or sweepstakes programs, and fraud prevention. We may share your personal information with telecommunications, content or other service providers to facilitate their provision of content or services, or for interconnection, interoperability, system operation and maintenance and billing between service providers. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of the Website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.

* Business partners with whom we may jointly offer products or services, for example financial institutions, credit card services, telecommunications providers or related services as well as commercial shops and retailers in relation to providing rewards and benefits. You can tell when a third party is involved in a product or service you have requested because their name will appear with ours. If you choose to sign up to these optional, jointly-offered services, we may share information about you, including your personal information, with those business partners so that they can contact you directly by email or post about the products and services that you have signed up to receive. Such personal information may include your contact information as well as other information necessary to provide the product or service you have requested. Those third-party business partners will not use your personal information for direct marketing purposes, except when permitted to do so by applicable law. However, please note that we do not control the privacy practices of these third-party business partners.

* Referring websites. If you were referred to the Website from another website, we may share some information about you with that referring website so that they can contact you directly by email or post about their products and services. We have not placed limitations on the referring websites use of your personal information and we encourage you to review the privacy policies of any website that referred you to the Website.

* Companies within our corporate family. With your prior specific consent, we may share your personal information with our corporate affiliates and their respective employees. This sharing enables us to: provide you with information about products and services, both leisure- and -related, which might interest you; address your questions and requests in relation to your customer accounts, subscription and billing arrangements with us as well as our products and services; activate, deactivate, install, maintain and operate our systems and/or services. To the extent that our corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy.

* Companies providing services to Big Bad Wolf Companies, such as insurance, auditing, legal or consultancy services, as well as agents, contractors or third party service providers who provide operational services to Big Bad Wolf, such as courier services, telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call center, security or other services.

* Others, including any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the Big Bad Wolf Companies; and any other party to whom you authorize us to disclose your personal information.

We also may share your information:

* Where required by local or foreign law in the good faith belief that disclosure is necessary to comply with applicable laws or legal processes.

* When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities covering both local and foreign investigations; and upon request from law enforcement agencies in your jurisdiction, for example in order to protect and defend the rights, property, or safety of the Big Bad Wolf Companies, their websites, or users of their websites; and in connection with our Terms of Use and other agreements.

* In connection with a corporate transaction, such as a sale of a subsidiary or a division, merger, consolidation, or asset sale, or in the unlikely event of winding-up.

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors the Website receives. This information does not contain any personal information and is used to develop content and services we hope you will find of interest and to audit the efficacy of our advertising.

 

How you can access your information

You can access, correct and update your contact information by visiting the My Profile page on the Website. You can close your account by contacting us at the email address listed below. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account, including for analytical purposes as well as for record keeping integrity for a period of time, after which we will ensure such information is securely destroyed. Information we may retain includes, for example, accounting data, data for auditing purposes and transactional information and/or information required to be retained for compliance with law.

If you do not hold an account with us or wish to contact us in relation to any personal information that is not displayed in your account, you have the right to ask us to access, correct, delete or modify the information that we hold about you by emailing us at the email address listed below.

When you register as a member on the Website, you will be given a choice as to whether you want to receive email messages from us about special offers from us, as well as email messages about products and services of selected third parties. As a registered member on the Website, you can modify your choices at any time through the Email Settings of the My Profile page. You will also be given the same choices when you fill in any form on the Website by which you provide your email address to us. It is your responsibility to safeguard your account information and will supervise and be completely responsible for any use of your account by you and anyone other than you.

Whether registered as a member or not, you also will be given the opportunity to unsubscribe from messages in any such email we send. Please note that we reserve the right to send you other communications, including service announcements, loyalty program updates, administrative messages, and surveys relating either to your account or to your transactions on this Website, without offering you the opportunity to opt out of receiving them.

The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from the Website, you will not be able to access portions of the Website.

 

Cookies and other Web technologies

To help customize your user experience and improve our online services to you, we automatically collect some information about you and your computer and/or any other device capable of connecting to the Internet when you visit the Website of your online activity, such as what was viewed and purchases made and other statistics.

As a member or visitor to the Website, you will be assigned a permanent cookie file on your computer's hard drive. When you access the My Profile areas of the Website, to purchase, we may require you to sign in as a member, using your Member ID and password. Once you sign in as a member, we record the Member ID and the name on the member account in the cookie file on your computer. We may also record your password in this cookie file as encrypted data if you checked the box entitled "Save this password for automatic sign-in." Your Member ID, password, and the name on your member account is stored in the cookie file as encrypted data, so no one can view the information it contains by obtaining unauthorized access to your computer. Permanent cookie files remain on your computer's hard drive until you manually delete the file.

The Website may also use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within the Website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, and to improve the Website performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on the Website. This helps us measure the effectiveness of our content and other offerings.

You may block, delete or disable cookies, Web beacons and other Web technologies by amending your browser or device settings. However, if you do disable these technologies, you may not be able to take advantage of certain features or services on our Website and may limit the functionality when you visit the Website, including without limitation our services and planning tools. Disabling these technologies may also mean that you are required to re-enter account information (such as Member ID and password) on several occasions during any browsing session. For more information, please refer to your browser or device settings.

If you have any questions about our use of cookies or other technologies, please email us at our customer care email address shown below.

 

Display of tailored advertising/Your choices

Data collected by business partners and ad networks are used to serve you with relevant advertising. The advertisements you see on the Website are served by us or by our service providers. We also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) other Big Bad Wolf Companies; (2) business partners, who collect information when you view or interact with one of their advertisements on the Websites; and (3) advertising networks, which collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on the Websites and across the Internet tailored to your apparent interests. We do not permit these third parties to collect personal information about you (such as email address) on the Website, nor do we share with them any personal information about you.

Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy and we shall not be held liable for such collection by these third parties.

 

Data collected by companies that operate cookie-based exchanges are used to serve you with relevant advertising. Like other companies operating online, the Website participates in cookie-based exchanges where anonymous information is collected about your browsing behavior through cookies and other technologies and segmented into different topics of interest. These topics of interest are then shared with third parties, including advertisers and ad networks, so they can tailor advertisements to your apparent interests. We do not share personal information (such as your email address) with these companies and we do not permit these companies to collect any such information about you on the Website.

 

How are we protecting your information?

We want you to feel confident about using the Website to make orders, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting personal information that is sensitive to you (e.g., credit card details) between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information. Whilst we adopt all possible security measures to protect your personal data, however, it is advisable that your computer, laptop, phone, tablet or notebook and/or any other device capable of connecting to the Internet be provided with software devices that protect network data transmission/receipt and that your internet service provider take appropriate measures for the security of network data transmission.

 

Where are your data stored?

Big Bad Wolf stores and processes Personal Data about buyers in secure environments in the country or region where it is collected. In order to provide its services, Big Bad Wolf must transfer your Personal Data to countries where our third-party vendors are located. Such transfers of Personal Data will be conducted in accordance with local data protection laws. You hereby understand and consented to the transfer of your Personal Data out of Malaysia, if applicable as described herein. If you do not agree with this, please contact us by sending us an email to the email at the end of this document.

 

External links

If any part of the Website links you to other websites, those websites do not operate under this Privacy Policy. We do not control or monitor any links to other websites or their web contents. When we provide links to other websites, it should not be construed as if we are recommending the use of these websites or their products or services. Should you choose to visit these websites, we do recommend you to examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information. We shall not be held liable for the such other websites or web contents and for the rules adopted by them in terms of your privacy and the processing of your personal data while you visit those websites.

 

Changes to this Privacy Policy

We shall have the right to modify, update or amend the terms this Privacy Policy in the future at any time. We will notify you about material changes to this Privacy Policy by placing the updated Privacy Policy on the Website. By continuing to communicate with us or by continuing to access the Website and to use our services following the modifications, updates or amendments to this Privacy Policy, shall signify your acceptance of such modifications, updates or amendments.

 

Applicable law and jurisdiction

This Privacy Policy is governed by and shall be construed in accordance with the laws of Malaysia. By accessing the Website and providing any information, you hereby agree and consent to the exclusive jurisdiction and venue of courts in Malaysia, in all disputes arising out of or relating to the use of the Website.

 

How you can contact us

Should you have any questions about either this Privacy Policy or any complaints about the processing of your personal information, please contact our data privacy officer at supportmm@bigbadwolfbooks.com.

This Privacy Policy is effective as of 10 December  2020.

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